About

Ann Backes

Certified professional coach, specialized in workplace wellbeing in Liège

Ann Backes, certified professional coach in Liège

My passion for this work

I've always been drawn to personal development and fascinated by the complexity of being human. That curiosity about how we work deepened when, after losing my father, I revisited it more personally. I started a journey of therapy and training, one that shaped how I understand people today.

I'm now a certified coach in both professional and personal domains, and I keep learning through ongoing training. My approach takes in the whole person: the mind (thoughts), the body (sensations), and the heart (emotions).

Every engagement is, for me, a moment of exchange, growth, and personal evolution alongside people who are working toward goals that matter to them. I've seen first-hand the impact coaching can have, not only on the people I work with, but on those around them.

My professional path

Before coaching, I spent several years in the corporate and management world: management control in industry, Big 4 public accounting, financial advisory, then project lead and facilitator of group workshops for entrepreneurs at a non-profit. Today, I also teach at a university college.

This multi-sector path is my strength as a coach: I understand from the inside the realities of the executives, managers, and professionals I work with, their responsibilities, their workload, their trade-offs. I've lived them, and that's what makes my support concrete.

I love travel too. I lived several months in Greece and seven months across Europe, experiences that shaped how I understand others and myself.

Career and training

Career path

Now

Independent professional coach

Since 2024

+ Senior lecturer at Haute École de la Province de Liège (HEPL)

Since September 2025

Project lead, municipal non-profit

Workshop facilitation, working groups, economic and social development (2023–2024)

Chartered Accountant, Big 4

2022–2023

Financial advisor, chartered accountant firm

2020–2022

Project officer, municipal non-profit

Post-launch entrepreneur coaching, co-working training, business plans (2019)

Cost controller, industrial company

2017–2018

Training and certifications

Mindfulness-Based Stress Reduction (MBSR) cycle

2025

NLP and Ericksonian hypnosis, CPSE Liège

NLP Practitioner and NLP Master Practitioner obtained

2024–2026

EFT (Emotional Freedom Technique), IFAPME Liège

2024

Sophrology as a stress-management tool, IFAPME Liège

2024

Professional and personal coaching, IFAPME Liège

2023–2024

Certified Chartered Accountant ITAA, Brussels

2021–2023

Chartered Accountant Certification (ITAA), CBCEC Liège

2019–2020

Bachelor and Master's in Business Engineering, HEC ULg Liège

2011–2016

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